The Strategy Lab
Ideas Worth Experimenting With
Marketing insights, growth experiments, and honest takes on what actually works for D2C brands today.
Founder-Led Marketing: Why It Works and How to Start
Brand accounts get ignored. Founders get followed. Learn why algorithms and audiences both favour real people over logos — and how to build a founder presence without burning out.
When to Hire an Agency vs Build In-House: A Decision Framework
The agency vs. in-house debate is one of the most common questions D2C founders face as they scale. Here's a framework for actually making the decision based on your budget, growth stage, and strategy.
How to Allocate Your Digital Marketing Budget Across Channels
What percentage should go to Meta vs. Google vs. SEO? A funnel-based framework that gives you a rational approach to budget allocation — without fake precision.
How to Measure Marketing ROI Without Vanity Metrics
Impressions are up. Revenue is flat. The vanity metrics trap is costing you clarity. Here's the measurement framework that connects marketing activity to real business outcomes.